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Content Writing for Mobile App Development Company’s Blog
Description: Technical article writing for mobile application development company on a step-by-step mobile prototype design.
Customer: Mobile app development company.
Challenge: Our customer provides IT outsourcing services focusing on mobile app design and development. In order to increase the website traffic and conversion the company decided to develop their blogging strategy. The main effort should have been put into creating an easy-to-read copy describing complex technical processes in a simple manner so that both technical and non-technical specialists could read and understand it. The article had to be optimised for search engines.
Solution: After a short review and analysis of our customer’s website, we’ve learned the style and tone of the existing content. Our copywriter worked in close cooperation with the technical specialists on the client’s side to deliver both informative and practical content. We’ve structured the article as a step-by-step guide for developing prototypes and animated with pictures according to the text for more engagement. As a result, our customer got a SEO-friendly, informative article with engaging graphics.
Technologies: Content writing, SEO.
