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Lottery Prize Search For Online Conference
Description: Negotiating free prizes from partners for online conference participants.
Client: International online conference on IT sales and marketing.
Challenge: Our client runs annual online conference where experienced speakers reveal their successful cases of sales and marketing in B2B field. The conference is joined by 2050 participants from IT software development field. The majority of the conference attendees are CEOs of small and medium-sized companies, sales and marketing managers, business development managers and software development experts as well as freelancers. Since it was an online conference, the engagement of attendees left much to be desired. In order to keep the audience interested, the organisers decided to make a lottery and requested us to make a list of relevant partner companies ready to provide gifts for attendees for free.
Solution: We’ve analyzed the audience to select the most appropriate gifts people would love to get. After a thorough research, we’ve decided that the best motivation to participate in the lottery was a chance to get a book or free usage of sales tools like CRM systems, tasks trackers, contact sharing systems etc. For several days we’ve been gathering contacts of all local bookstores to offer them partnership. As a result, the contest went great, participants revealed high engagement through several days of the conference and everyone was happy to get a book and other prizes which helped them develop their professional skills.
