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Mailchimp Email Design and Campaign Set Up
Description: Email campaign design and set up in Mailchimp with unique infographic images.
Country: Advertising company owner, the USA.
Challenge: Our customer provides location-based ad services and has strong email marketing strategy. He requested us to design one of his email campaigns. The main challenge was to present the necessary information (containing figures and stats) clearly. We also had to set up an A/B campaign and adjust the email to be displayed on various devices in an appropriate way.
Solution: We extracted the necessary information from our customer’s website to design a good-looking infographic for the email. Three pics describing the main challenges advertisers face were designed using colour palette from our customer’s corporate website. As a result, the email looked structured, readable and informative. To increase its open/click rates we also added an engaging pre-header and a call-to-action in the end of the email so that subscribers could contact our client directly.
Technologies: Mailchimp, Photoshop.
