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SMM campaign for charity organization
Description: Social media marketing campaign launched on Facebook and VKontakte social networks to gather people around Atlas fund social activities.
Client: US-based charity organization
Challenge: Our client has recently set up a charity organization to fight poverty and help those who needs providing people with necessary food, clothes, households. Soon after the website launch our client faced the need to attract more people to the cause, increase attention to the problems of the needy and gather those who care through social media channels to bring the change.
Solution: We launched a social media marketing (SMM) campaign aimed to attract people to the problem. 2 corporate social pages on Facebook and VK (popular in CIS countries) were set up with fullfilled profile information on organization’s activities. We also worked out posts’ schedule for each page with plan to post info every weekday. Major number of posts were original (100% unique content) with images edited for the posts in PS. Several ad campaigns were launched to increased number of fans to join the page, engagement, reach of posts and traffic to organization’s website where people were offered to donate money for charity.
Technologies: Content writing, Social Media, Ad Campaigns, Photoshop.
Success story: We managed to gather more than 2 000 subscribers on Facebook and Vkontakte pages. The engagement rate and reach of posts were 50% on average.
